MARKETING-INTERACTIVE returns with the 2026 MARKies Awards to celebrate the most innovative, creative and effective campaigns or projects spanning Singapore’s entire marketing services industry.
Epic Dialogue is proud to have been awarded Gold and Bronze for campaigns for GXS Bank Flexicard Launch and Pocket Is Right Deposit campaign respectively.
Below are details of the MARKies Awards received by Epic Dialogue:
1. Gold: Most Effective Use – Contextual Advertising
- Campaign: GXS Flexicard Launch Campaign
2. Bronze: Most Creative – Social Media
- Campaign: Pocket Is Right: GXS Bank Deposit Campaign
For the “GXS FlexiCard launch,” together with the client, Epic Dialogue built a contextual social strategy targeting first-jobbers, students, and gig workers locked out of traditional credit. Instead of generic financial ads, the campaign placed the card inside four moments that already mattered: learning, referring, shopping, and travelling.
For “The Pocket Is Right,” the client turned the GXS Savings Account launch into a three-month social contest, while we supported the content execution. Participants guessed the exact cost of a dream trip, created a named Saving Pocket, and deposited their guess to win. Monthly destination reveals across Morocco, Japan, and Finland, bi-weekly Instagram Stories clue drops, and sure-win mechanics including daily interest and guaranteed cashback kept audiences coming back.
Eric Sim, Managing Director at Epic Dialogue, expressed, “These awards reflect the strength of our partnership with GXS Bank and our team’s commitment to work that is not just creative, but genuinely effective. Every campaign we run is built on our Epic 4Cs Marketing OSTM: Content strategy, Creative execution, Creator distribution, and Conversion pathway. Together, they form a tight, integrated system that ensures every dollar our clients spend connects creativity to measurable business outcomes.”
We are grateful to our clients for their trust and collaboration, to our team for their dedication, and to the Award Panel for this recognition.”
Check out the full list of winners here.
For more information about the latest edition of the MARKies Singapore Awards, click here.
